Successful Domestic Company Goes Global (Expatriate Program)

SuccessfulDomestic Company Goes Global (Expatriate Program)


SuccessfulDomestic Company Goes Global (Expatriate Program)

Expandinginto foreign markets has been one of the markings of a growingbusiness. Globalization has been a catalyst, making expansion intothe foreign market a possibility for business entities. It has madeit easier not only for large corporations to expand their markets,but also for smaller and upcoming domestic organization to expandinto the foreign market. For home companies and firms, expandingoverseas is a positive growth of a business. However, differentfactors determine the expansion into the foreign and oversee themarket. These entail aspects such as laws and paperwork, culture,language. Technology, on the other hand, has made it an easy forpeople and business firms to communicate and establish relationshipshence promoting expansion into the overseas market.

CaseScenario (Summary)

Thispaper will focus on the analysis of the foreign expansion report.Being the CEO of ABC Company, opportunities have been received forexpanding into foreign markets. Interested companies have indicateddesire to work with ABC in the expansion process. After executivemeeting on ABC, it is agreed at least 2 countries are to beidentified, in which 2 expatriates will be sent to the two identifiednations in order to learn more about culture, and business activitiesin the target countries. As the company CEO, this paper is a reportgiven to the potential employee who may be willing to take up theassignment of being the company expatriate overseas.

Benefitsand challenges of sending expatriates to another country

Theprocess of an organization expanding its operations into anothercountry entails different undertaking or processes Before anyorganization ventures into a foreign market, or expands into othercountries, different survey are conducted to ensure there will bemaximum gain from the expansion process. One process is the sendingof expatriates in the target country to survey the target market(Bonache &amp Noethen, 2014). Sending of expatriates to anothercountry for an international assignment is faced with bothdifficulties as well as benefits for the organization.

Oneof the major challenges is language and culture. In order to have aclear understanding of the business environment, communication mustbe effective. In the case of an expatriate difference in language andculture can pose a stumbling block for an effective survey of themarket and stay in the foreign country. This is also known as cultureshock, a scenario where the expatriate suffers from emotionaldisorientation when he/she moves in an unfamiliar environment. In thecase of an expatriate being a woman, she may also experience thehost’s culture and treatment and perception of women. When women’sroles are different in the host country, it may a barrier for theeffective functioning of a woman expatriate, as it would be hard tocompete with women in case there is men dominance in her position oroccupation.

Benefitsof the Report of the Organization

Despitethe report being a major source of information to the potentialexpatriate who will be sent by the ABC Company, the report willequally be useful to the company executive, and the organization atlarge in numerous ways. One of the key benefits of the report to theorganization is that the report can be used as a strategic plantowards overseas investment. This is whereby the plan identifies thecompany’s strengths and weaknesses, as well as opportunities andthreats towards organization growth. Secondly, the report may act asa basis for market survey helping to identify key countries to investin the favorable business environment for the company.

Themajor focus for the organization is to expand its business boundariesand, in turn, growth. The report not only will the reported act as abasis for the market survey, but also an ideal tool to help inexpanding the company culture, and achievement of business vision andobjectives. In addition, the report can act as an evaluation for theorganization identifying its abilities to venture into international,market. In addition to being an incentive towards the businessoperations, the report would help the organization in evaluatingtheir employees, motivation levels as well as their loyalty to theorganization (Bonache &amp Noethen, 2014). Through the HRdepartment, the report would help to identify possible motivationsamong the employees. Two of the uses of the information obtainedinclude: (i), outlining company objective and business strategythrough the planned investment in the foreign countries, (ii), thereport will be used as a brief to the employees, and prepare them forthe forthcoming expatriate assignment.

Factorsto Consider When Choosing a Country for Expansion

Themain focus of the ABC Company is to expand its business territoriesinto foreign countries. This is due to the emerging markets, whichhave attracted more investment, and, in turn, the global investmentwould be an ideal plan for the growth of this firm. However, in orderto make a conclusion on which countries ABC Company would invest,different factors are factored in. One of the key factors to consideris the political stability of the country. Countries marred withpolitical hostility or have an unstable political environment wouldbe the last to be considered. Another factor is infrastructure andcommunication sector. Improved communication and transportation lineswould an added advantage (Bonache &amp Noethen, 2014). In addition,other influencing factors for the choice of the target nationinclude investor policies and the trade balance in the targetcountry, competition and efficiency of the local market, and legalaspects controlling the business sector (Chiarvesio et al, 2015).Finally, other factors that would be considered entails distancefrom the home country, cultural aspects of the country, how much ofthe country is known (country knowledge), and the official languagein the target country. On the other hand, for the employees wishingto be sent to expatriate duty, relatives in a foreign country will beconsidered.

Accordingto the factors and the objective of the expansion program, thecompany focuses on increasing sales and overall returns. This would,in turn, focus on countries with the best business environment aswell as market availability. One of the recommended countries isIndia. This is due to the availability of affordable labor as well asacceptable business policies, not to forget the large population ofthe country which would provide an ideal consumer base. Anotherrecommendation would an Asian country such as China. Just like India,the country has a good consumer potential, providing the ready marketwith the country’s risk level being low. With its massivedevelopment in almost every sector, the country proves an idealpartner is expanding ABC business. Other considerable nations includeBrazil, Mongolia, Chile, and Qatar.

Criterionfor Selecting Qualified/ Best Employees for the Program (Expatriate)

Qualifiedand the best employees will be accorded the chance to represent thecompany as an expatriate. In order to have the have the bestemployees for the expatriate initiative, the selection process willfocus on the best-performing employees in the organization. Long-serving employees will be considered as they will have a betterunderstanding of the company culture, mission, and vision aspects.Any employees who had previously worked outside the home countrywould also be an ideal candidate. The selection process will alsoconsider employee’s personality and health concerns. Finally, thecompany will select the employees on the basis of academicqualification. This will ensure the qualified candidates are betterskilled and suited to gather and give the best report as required bythe Company. This criterion will focus on getting the best employeesin terms of qualification, skills, dedication to the company courseand best suited to function away from home, which would contribute tothe objective of the expatriate program.

Incentivesto Encourage Selected Employees to Undertake the Expatriate Work

Inorder to have the best of information gained from the expatriateprogram it would for the best of the ABC Company to send the best ofits employees. Different approaches may be used to encourage thecompany employees to take part in the recruitment process of theemployees to be sent to the identified nations. Some of theincentives to the employees entail full financial support to theemployee, such as accommodation and transport in the foreign country.Another incentive is through the provision of the familyaccompaniment of the selected employee (Rask, 2014). Paid for tripsback home for holidays will also attract more interested workers.Finally, in order to motivate the employees, rewards will be givenonce one gives a comprehensive report within the time give and orbefore the time ends. Finally, the qualified workers will be offeredlanguage and cultural training in accordance with the destinationcountry. This will help them to settle quickly. However, theemployees will be alerted, they do remain answerable to the companyeven when they are in a foreign country and any negative behavior orimage of the company will be equally punished. Not only will theincentives make it easier for the employees to function well, butalso feel part of the company in a better way. The incentives willensure social, financial and emotional stability, which in turn willresult in the effective functionality of the chosen employees (Zareiet al, 2011).

Strategyto Ensure Executive Committee and Board of Directors Are Committed Tothe Expatriate Program

Inorder to ensure the company’s executive committee and the directorsare committed to the foreign investment strategy as well as theexpatriate program. The strategies used will be engagement strategy.This is whereby all levels of the company management will be involvedin the expatriate program with the departmental leaders, managementteam, the executive members and the board of directors plays key butdifferent roles towards the achievement. The engagement strategy willensure the topmost leaders are equally responsible towards thesuccess of this program. In addition, they will be required tofacilitate through approval of the key aspects regarding the programsuch as finances (Rask, 2014). With such engagement strategy, thetopmost leaders of the organization will remain committed to the keygoals and objectives of the expatriate program.

BooksRecommended for the Successful Expatriate as They Go Overseas

Aspart of preparing the successful expatriate for the objective aheadof them, the implementing committee will give them two textbooksamong other literature materials for them to read. One of theselected books is ‘CountryAnalysis:&nbspUnderstandingEconomic and Political Performance’.This book gives a detailed analysis of country by country in terms ofpolitical and economic performance. It is authored by ‘Dr. David MCurrie’ and will be an excellent introductory book to what will berequired when one is doing or about to undertake an overseasinvestment. Published in 2012, the book will give some recent evennot up to date information regarding business investment (Currie,2011). The second book is ‘Globalizationof Business:&nbspPracticeand Theory’.This is another key publication that will give a detailed impact ofglobalization, its impact on business as well as comparing differentinvestment strategies that has been used before by otherorganizations. It will in turn give a detailed list of factors thataffect global investment, and also how to achieve the best out of theinvestment. Both books will be an ideal introduction to theexpatriates as they will be able to identify what aspects or factorsthat will affect our investment program.

Guidelinefor the Expatriates

Oncethe successful expatriates have been selected, they will be requiredto make arrangement as well as ensuring all their personal belongingsare set for relocation.

  • First, the successful employees will be required to take a 1 month off to prepare themselves and their families, as well as getting the relevant travel document.

  • Selections of items to back both personal items and working items

  • Booking or assigning of means of transport, accommodations (the organization to arrange for the accommodation and a vehicle).

  • Shipping of all the selected luggage’s

  • Setting up of the allocated house with new furniture’s, which will bought in the new country

  • First relocation of the expatriate followed by his/her pets and finally his/her family which would rejoin him/her later after he/she has settled


Bonache,J., &amp Noethen, D. (2014). The impact of individual performance onorganizational success and its implications for the management ofexpatriates.&nbspInternationalJournal of Human Resource Management,&nbsp25(14),1960-1977.

Chiarvesio,M., De Marchi, V., &amp Di Maria, E. (2015). EnvironmentalInnovations and Internationalization: Theory and Practices.&nbspBusinessStrategy &amp the Environment (John Wiley &amp Sons, Inc),&nbsp24(8),790-801.

Currie,D. M. (2011).&nbspCountryanalysis: Understanding economic and political performance.Farnham, England: Gower Pub.

Rask,M. (2014). Internationalization through business model innovation: Insearch of relevant design dimensions and elements.&nbspJournalof International Entrepreneurship,12(2),146-161.&nbsp

Zarei,B., Nasseri, H., &amp Tajeddin, M. (2011). Best practice networkbusiness model for internationalization of small and mediumenterprises.&nbspJournalof International Entrepreneurship,&nbsp9(4),299-315.